Social Networking and the Media

Professional Use of Social Media in Health and Social Care

In today’s connected world, what you share online can have serious consequences, particularly when you identify yourself as an employee in the health or care sector.

Maintain Professional Conduct at All Times

When posting on social media, you must always act professionally. Any public comments that mention your work must uphold patient confidentiality and show respect for others’ dignity.

This responsibility applies to everyone you interact with professionally, including:

• Patients and service users
• Colleagues and co-workers
• Members of the public
• Your organisation and its reputation

What You Must Never Share Online

To protect privacy and confidentiality, never post images of patients, even if their identity is not directly shown. You must also avoid sharing:

• Details of patient injuries or conditions
• Clinical information (e.g., ECGs, X-rays, or incident photos)
• Patient report forms or identifiable data

Additionally, do not post about patients, incidents, or colleagues in any way that could be considered unprofessional, even if names are omitted.

Respect Confidentiality Beyond the Workplace

Your obligation to maintain confidentiality extends beyond work hours and settings. Any breach may result in:

• Formal disciplinary action
• Damage to your organisation’s reputation
• Potential harm to patients or colleagues

Think Before You Post

Always stop and reflect:

Is this post respectful? Is it necessary? Is it appropriate?

If you are unsure, the best course of action is simple: don’t post.